CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Baker et al. v. SelectBlinds LLC
26-cv-1233, W.D. Wash.
(April 2026)
Barr et al. v. SelectBlinds LLC
22-cv-8326, C.D. Cal.
(Oct. 2022)
Window and door blinds
Falsely advertising discounts by comparing discounted prices to fake regular prices and as available for a limited time
Baker case: Pending
Barr case: Settled
(Final approval granted)
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg