CATrends: Unscented Deodorants and Antiperspirants
Lawsuits allege marketing doesn’t pass the smell test.
Vickery et al. v. SD Bullion, Inc. et al.
25-cv-1915, S.D. Cal.
(July 2025)
SD Bullion
Misleadingly using the phrase “SD BULLION The Lowest Price. Period.” in marketing materials when the prices are often higher than competitors’ prices due to the fluctuating nature of the precious metals market and costs of acquiring and selling precious metal coins
Pending
Lawsuits allege marketing doesn’t pass the smell test.
Can these bottles really keep drinks hot for up to six hours?
TINA.org and other consumer advocates file comment with FTC.
New book explores why MLMs are often associated with harmful outcomes – and what can be done about it.
Marketing and reality are not in sync.