On Shoes
Lawsuit pokes holes in company’s Swiss branding.
SD Bullion
Case Name (Date)
Vickery et al. v. SD Bullion, Inc. et al.
25-cv-1915, S.D. Cal.
(July 2025)
Product/Service
SD Bullion
Allegations
Misleadingly using the phrase “SD BULLION The Lowest Price. Period.” in marketing materials when the prices are often higher than competitors’ prices due to the fluctuating nature of the precious metals market and costs of acquiring and selling precious metal coins
Status
Pending
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