Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
May 2020: This case was transferred from state court to federal court. (Case No. 20-cv-559, W.D. Tex.)
September 2019: A class-action lawsuit was filed against Nutrabolt for allegedly deceptively marketing Scivation Xtend BCAA dietary supplements as supporting muscle growth, recovery, and repair when, according to the complaint, scientific evidence shows that the supplements are not capable of building muscle and actually negatively impact protein synthesis leaving consumers in a worse position. (Clausen et al v. Woodbolt Distribution, LLC d/b/a Nutrabolt, Case No. 19-cv-8837, S.D.N.Y.)
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Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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