Savage X Fenty
TINA.org investigated the web-based lingerie company Savage X Fenty, which is a joint venture between TechStyle, Inc. (f/k/a Just Fabulous, Inc.) and music icon Robyn Rihanna Fenty (aka Rihanna), and…
Savage X Fenty
Case Name (Date)
Maxwell et al. v. Lavender Lingerie, LLC, Savage X, Inc., Savage X GC, LLC, and TechStyle Fashion Group
26-cv-6670, C.D. Cal.
(June 2026)
Product/Service
Savage X Fenty
Allegations
Engaging in deceptive drip pricing by charging consumers hidden, surprise tariff-related fees in an apparent attempt to offset the tariffs imposed by President Trump in 2025 and then misrepresenting the fees as “taxes”
Failing to adequately disclose the terms of memberships and making it difficult to cancel
Status
Pending
Legal Action
The Latest
Savage X Fenty’s Savagely Deceptive Marketing Practices: TINA.org Reports Rihanna’s Brand to Regulators
MADISON, CONN. Feb. 10, 2020 – Championing female empowerment and sexuality, lingerie company Savage X Fenty, a joint venture between music icon Rihanna and e-commerce company TechStyle, Inc., is a…
Rihanna’s lingerie brand accused of deceptive marketing by ad watchdog group
Megan Graham, CNBC
Rihanna’s lingerie company accused of deceptive advertising
Megan Cerullo, CBS News
Rihanna’s Lingerie Line Accused of Deceptive Marketing
Sapna Maheshwari, New York Times
Stripping Down Savage X Fenty’s Deceptive Marketing
Acting on TINA.org’s complaint, California regulators reach $1.2 million settlement with company.