Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing issues.
Roblox, Fortnite, Minecraft, and Xbox
Case Name (Date)
Litton et al. v. Roblox Corp., Epic Games, Inc., Microsoft Corp., and Mojang AB
25-cv-3088, N.D. Cal.
(Mar. 2026)
Product/Service
Roblox, Fortnite, Minecraft, and Xbox
Allegations
Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games and platforms
Status
Claims against Microsoft and Mojang voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.; claims against Roblox and Epic Games remain pending
Legal Action
Class-Action Tracker
Roblox and Fortnite
Allegations: Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games…
Fortnite
Loot Boxes in Fortnite and Rocket League
Allegations: Making misleading representations in Fortnite and Rocket League
Fortnite Save the World
Fortnite Battle Royale
Sony’s Marketing of Fortnite and other Games
The Latest
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
Peter Adams, Marketing Dive
Walmart Quietly Removes Kid’s Advergame from Roblox
Universe of Play’s removal follows action led by TINA.org – and inaction from self-reg group.
What Roblox’s New Ad Policies Mean for Brands
Asa Hiken, AdAge
Roblox Revamps Its Ad Policies after TINA.org Action
Will it enforce them this time?
Walmart’s Undisclosed Advergame on Roblox Targets Children
TINA.org, together with other consumer groups, calls for immediate audit of Walmart Universe of Play.