CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Heath et al. v. Natals, Inc. d/b/a Ritual
26-cv-5251, N.D. Cal.
(June 2026)
Ritual Essential Vitamins
Falsely advertising that products contain all of the essential vitamins
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg