Monetizing Minors
How brands exploit kid influencers and their followers.
RiseWell Children’s Toothpastes
Case Name
Watkins et al. v. Illuminati Labs, LLC and RiseWell LLC
24-cv-3529, N.D. Cal.
(June 2024)
Product/Service
RiseWell children’s toothpastes
Allegations
Falsely marketing products as containing safe and clean ingredients when they contain high levels of harmful perfluoroalkyl and polyfluoroalkyl substances (PFAS)
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
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