Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Lomedico et al. v. American Behavioral Research Institute LLC, d/b/a Relaxium
22-cv-6097, S.D.N.Y.
(July 2022)
Relaxium
Misleadingly marketing that the supplement is a “clinically proven” sleep aid when the only scientific study conducted on the product was inadequate and sponsored by Relaxium
Falsely advertising that the supplement was developed by a “sleep expert” when he has no experience or background in treating sleep disorders
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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