FightTheStroke: A Truly Cerebral Campaign
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
In May 2014, a class-action lawsuit was filed against Quick Weight Loss Centers for allegedly falsely advertising its QWLC program. Among other things, plaintiffs claim that the company guarantees consumers who pay the fee to enroll in the program will lose weight, when, according to the complaint, they also need to purchase expensive supplements for the program to work.
The next day, a federal judge dismissed the case When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. finding that the Court lacks subject matter jurisdiction.(Viau et al v. Quick Weight Loss Centers, Inc., Case No. 14-cv-61254, S. D. FL.).
For more information about the advertising of weight loss and TINA.org’s coverage of the topic, click here.
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.