Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In May 2014, a class-action lawsuit was filed against Quick Weight Loss Centers for allegedly falsely advertising its QWLC program. Among other things, plaintiffs claim that the company guarantees consumers who pay the fee to enroll in the program will lose weight, when, according to the complaint, they also need to purchase expensive supplements for the program to work.
The next day, a federal judge dismissed the case When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. finding that the Court lacks subject matter jurisdiction.(Viau et al v. Quick Weight Loss Centers, Inc., Case No. 14-cv-61254, S. D. FL.).
For more information about the advertising of weight loss and TINA.org’s coverage of the topic, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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