There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Chakravarthy et al. v. Pyure Brands, LLC
26-cv-1518, C.D. Cal.
(Feb. 2026)
Pyure Organic Monk Fruit Sweetener
Misleadingly marketing products as monk fruit sweeteners that are “free from artificial sweeteners” when the most predominant ingredient in them is the artificial sweetener erythritol
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.