Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Soto et al. v. HBL Beauty & Co LLC d/b/a PurelyWhite Deluxe
24-cv-2479, N.D. Ill.
(March 2024)
PurelyWhite Deluxe Tooth Whitening Kits
Misleadingly placing the FDA logo on product labels when the products have not been approved, endorsed, or cleared by the FDA
Falsely advertising that sales are available for a limited time when they are ongoing
Misleadingly advertising discounts by comparing discounted prices to fake regular prices
Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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