April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Primitive Survivors
October 2019: Plaintiffs filed an amended complaint bringing similar allegations. The case was then transferred from state court to federal court and later voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed. (Case No. 19-cv-1943, S.D. Cal.)
August 2019: A class-action lawsuit was filed against Primitive Survivors for allegedly failing to disclose that consumers who respond to “risk-free” or “free” offers – such as offers for a free headlamp for completing an online survey – will be automatically enrolled in the continuous service subscription program Survivors Club resulting in consumers being charged without their consent. (Siela et al v. Superior Global Marketing Inc. d/b/a Primitive Survivors, Case No. 37-2019-00040992, California State Court – San Diego)
The Latest
Skull Smash
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Stephen Ridley’s ‘Free Online Piano Masterclass’
Why this piano man may not give you the keys to success.
Nutrisystem Complete 50
Dig into these advertising claims.
FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.