
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
October 2019: Plaintiffs filed an amended complaint bringing similar allegations. The case was then transferred from state court to federal court and later voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed. (Case No. 19-cv-1943, S.D. Cal.)
August 2019: A class-action lawsuit was filed against Primitive Survivors for allegedly failing to disclose that consumers who respond to “risk-free” or “free” offers – such as offers for a free headlamp for completing an online survey – will be automatically enrolled in the continuous service subscription program Survivors Club resulting in consumers being charged without their consent. (Siela et al v. Superior Global Marketing Inc. d/b/a Primitive Survivors, Case No. 37-2019-00040992, California State Court – San Diego)
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
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