Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
PRIME Energy Drink
Case Name (Date)
T.K. et al. v. Prime Hydration LLC et al.
23-cv-476, W.D. Ky.
(Sept. 2023)
Product/Service
PRIME Energy Drinks
Allegations
Marketing drinks to youth as healthy hydration drinks when the high level of caffeine in them could lead to adverse health issues
Status
Pending
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