Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
McCall et al. v. Express, Inc.
23-cv-3739, S.D. Ohio
(Nov. 2023)
Merchandise sold at Express Factory outlet stores
Falsely advertising discounts by comparing discounted prices to artificially inflated “original” prices and as available for a limited time when the purported discounts are ongoing
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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