Wach et al v. Prairie Farms Dairy, Inc.
21-2191, N.D. Ill.
(April 2021)
Prairie Farms Premium Vanilla Ice Cream
Misleadingly marketing that the flavor in ice cream comes from vanilla beans when the ice cream contains a negligible amount of vanilla and the flavor comes from synthetic ingredients
Misleadingly adding a coloring ingredient (annatto) to make the color of the ice cream look more like the flavor comes from vanilla beans
Pending
In November 2020, a class-action lawsuit was filed against Prairie Farms Dairy for allegedly misleadingly advertising that the main flavoring ingredient in its Prairie Farms Small Batch brand Premium Vanilla…
In January 2020, a class-action lawsuit was filed against Prairie Farms Dairy for allegedly misleadingly marketing that Prairie Farms Premium Vanilla Bean Ice Creams are flavored exclusively with vanilla beans…
Rina Raphael, Los Angeles Times
Organization reportedly shared information with tech companies for marketing purposes.
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