Prairie Farms Premium Vanilla Ice Cream

Case Name (Date)

Wach et al v. Prairie Farms Dairy, Inc.
21-2191, N.D. Ill.
(April 2021)

Product/Service

Prairie Farms Premium Vanilla Ice Cream

Allegations

Misleadingly marketing that the flavor in ice cream comes from vanilla beans when the ice cream contains a negligible amount of vanilla and the flavor comes from synthetic ingredients

Misleadingly adding a coloring ingredient (annatto) to make the color of the ice cream look more like the flavor comes from vanilla beans

Status

Pending