Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In March 2014, a federal judge granted POM Wonderful LLC’s motion to decertify the class in a lawsuit. The complaint alleges that, among other things, the company falsely and misleadingly marketed its juices as providing various health benefits when, in reality, the juices do not work as advertised. The judge decertified the class finding that, among other things, the class was unascertainable because there was no reliable way to determine who purchased the products or when they purchased the products. (In Re: POM Wonderful LLC Marketing and Sales Practices Litigation, Case No. 10-ml-02199, C. D. CA.).
For more information about other class-action lawsuits against POM Wonderful and TINA.org’s coverage of the company, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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