PICS Lowfat Vanilla Yogurt
Allegations: Misleadingly marketing that the flavor comes from vanilla and “other natural flavors” without disclosing the yogurt contains an artificial flavoring ingredient
In December 2019, a class-action lawsuit was filed against Price Chopper alleging that the front labels of pics vanilla almondmilk misleadingly represent that the characterizing flavor in the product is vanilla when, according to plaintiffs, the ingredients list shows that the product contains “Natural Vanilla Flavor With Other Natural Flavors.” (Fore-Heron et al v. The Price Chopper, Inc., Case No. 19-cv-11224, S. D. NY.)
For more of TINA.org’s coverage of the marketing of vanilla products, click here.
Allegations: Misleadingly marketing that the flavor comes from vanilla and “other natural flavors” without disclosing the yogurt contains an artificial flavoring ingredient
Companies should not be able to trap consumers into subscriptions that they do not want.
Getting out may not be as easy as signing up.
Ellen Lee, The New York Times
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