Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Burke et al. v. PayGOV.US LLC
26-cv-250, S.D. Ind.
(Feb. 2026)
PayGOV
(payment processor consumers use to pay government and utility bills)
Falsely representing that consumers are charged a “flat convenience fee” when they are actually charged convenience fees that vary depending on the amount of their underlying utility bills
Tricking consumers into thinking the convenience fees it charges are part of their bill payments to municipalities by using a business name, web address and web design that makes it look like a government website when it is actually a private business imposing junk fees on consumers
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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