CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Parodontax “Active Gum Repair” Products
Case Name (Date)
Cross et al. v. Haleon US Inc.
24-cv-9325, C.D. Cal.
(Oct. 2024)
Product/Service
Parodontax “Active Gum Repair” Products
Allegations
Falsely marketing that products repair lost or damaged gums and have been “Clinically Proven to Help Improve Gum Health” when they do not strengthen or restore gums
Status
Pending
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