A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Hamidani et al. v. Bimbo Bakehouse LLC
22-cv-1026, N.D. Ill.
(Feb. 2022)
The Cheesecake Factory At Home Our Famous “Brown Bread”
Misleadingly marketing the product as “Brown Bread” when whole grain flour is not the most predominant ingredient
Misleadingly adding oats and rye flakes to make consumers think the bread is made from whole grain flours
Misleadingly adding dried molasses and caramel color to make the color of the bread darker as if it contains more whole grains than it actually does
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.