A Brand Story
Be wary of questionable and deceptive claims in origin stories.
The Organic Candy Factory’s Gummy Candy
In July 2017, a class-action lawsuit was filed against The Organic Candy Factory for allegedly misleadingly marketing its Gummy Cubs, as well as chocolate bars filled with gummy candy. Specifically, plaintiffs claim that the company markets the “Peach” and “Boysenberry, Blackberry & Raspberry” flavors of gummy candy as containing peach, boysenberry, blackberry and raspberry ingredients when, according to the complaint, the candy does not contain such ingredients. (Arabian et al v. The Organic Candy Factory, Case No. 17-cv-5410, C. D. CA.)
For more information about the marketing of candy and TINA.org’s coverage of the products, click here.
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