Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In February 2021, a class-action lawsuit was filed against Orgain, LLC for allegedly misleadingly marketing that the flavoring ingredient in Orgain Organic Protein Almondmilk is vanilla when, according to the complaint, the flavor comes from unspecified “natural flavors.” (Patenaude et al v. Orgain, LLC, Case No. 21-cv-40018, D. Mass.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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