
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
In April 2018, a class-action lawsuit was filed against Orangetheory Fitness alleging that the gym misleads consumers about the charges that follow a cancelled membership. The complaint claims that the gym promises a “Money Back 30 Day Guarantee” when, according to the plaintiffs, the agreement requires members to pay the monthly membership fee for at least two months. (Robertson et al v. Providence Studio 2 LLC, Orangetheory Fitness et al, Case No. 2018-CH-04753, Illinois Circuit Courts – Cook County)
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Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
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