Olaplex Haircare Products

Case Name (Date)

Albahae et al. v. Olaplex Holdings, Inc. and Cosway Co., Inc.
23-cv-982, C.D. Cal.
(Feb. 2023)

Product/Service

Olaplex haircare products

Allegations

Falsely marketing that products provide several benefits to hair, are safe, and do not contain harsh and harmful chemicals

Failing to disclose that the people featured in before-and-after photos are actually paid models who do not regularly use the products

Failing to disclose that the companies paid to have products featured in magazines, blogs, and social media posts

Failing to ensure influencers disclose they are compensated for promoting products

Misleadingly claiming that celebrities use and endorse products when they do not endorse or sponsor them and often have some incentive for using the products

Status

Pending