OGX Shampoos and Conditioners
Allegations: Falsely representing that products smooth, nourish, soften, repair and revive hair without disclosing that ingredients in the products cause significant hair loss and irritate the scalp
Garcia et al. v. Vogue International LLC d/b/a OGX
25-cv-1987, S.D. Cal.
(Aug. 2025)
OGX hair products
Allegations: Falsely representing that products smooth, nourish, soften, repair and revive hair without disclosing that ingredients in the products cause significant hair loss and irritate the scalp
Allegations: Misleadingly marketing products will smooth, nourish, soften, repair and revive hair without disclosing that they contain an ingredient – DMDM hydantoin – that causes hair loss and scalp irritation
Rags-to-riches stories on repeat.
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Lisa Fickenscher, New York Post
It’s gotten worse.