OGX Shampoos and Conditioners
Allegations: Falsely representing that products smooth, nourish, soften, repair and revive hair without disclosing that ingredients in the products cause significant hair loss and irritate the scalp
Whipple et al v. Johnson & Johnson Consumer Inc.
OGX shampoo and conditioner
Misleadingly marketing products will smooth, nourish, soften, repair and revive hair without disclosing that they contain an ingredient – DMDM hydantoin – that causes hair loss and scalp irritation
At issue is company’s distribution of products illegally marketed as drugs.
The case may be resolved but what will deceived consumers get out of the deal?
Canned water company signs a landmark endorsement deal with a “hydration assistant.”
The impact of a celebrity endorsement.
Rina Raphael, Los Angeles Times