New York & Company’s Discounts
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Paolone et al. v. Adjha NY & Co. LLC and NYCO IP LLC
26-cv-3142, C.D. Cal.
(March 2026)
NY & Co. merchandise
Falsely advertising discounts off of artificially inflated reference prices
Pending
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Allegations: Misleadingly advertising discounts from artificially inflated reference prices
New ads came and went amid increased attention on U.S. auto manufacturing industry.
Patrick Coffee, The Wall Street Journal
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.