Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
October 2014: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons have not been disclosed.
June 2014: A false advertising class-action lawsuit against the marketer of Nitrix, a dietary supplement, was transferred from state court to federal court. Among other things, plaintiffs claim that the company markets Nitrix as an Advanced Strength dietary supplement containing Arginine Ethyl Esther when, in reality, tests show that the supplement does not contain a detectable amount of the ingredient. (Conde et al v. Bio-Engineered Supplements & Nutrition, Inc., Glanbia Public Ltd. Co., and Does 1-10, Case No. 14-cv-00945, C. D. CA.).
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Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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