
New Balance
TINA.org found iconic sneaker company engaged in deceptive Made in USA marketing.
July 2019: A federal judge granted final approval of the settlement agreement.
January 2019: A federal judge granted preliminary approval of a settlement agreement that would resolve this lawsuit. According to its terms, class members may receive up to $10 for each pair of shoes purchased, with a maximum award of $50 for each person and $100 for each household. The company also agreed to make certain changes to marketing materials and to implement a compliance and training program for a period of five years. A final fairness hearing is scheduled for June 10, 2019. For more information, go to http://www.shoesettlement.com/.
January 2017: This case was transferred to federal court. (Case No. 17-cv-159, S. D. CA.)
December 2016: A class-action lawsuit was filed against New Balance for allegedly deceptively representing that shoes are “Made in the USA” when, according to the complaint, a “substantial percentage” of the components are from other countries. (Dashnaw et al v. New Balance Athletics, Inc. and Does 1-50, Case No. 37-2016-00045461, California State Court – San Diego)
For more information about other class-action lawsuits regarding Made in USA claims and TINA.org’s coverage of the issue, click here.
TINA.org found iconic sneaker company engaged in deceptive Made in USA marketing.
Allegations: False made in USA claims
New Balance labels some of its shoes as “Made in USA.” Here’s why that’s a problem.
MADISON, CONN. September 20, 2021 – According to the latest investigation by consumer advocacy organization truthinadvertising.org (TINA.org), New Balance is deceptively marketing some of its athletic shoes as “made in…
TINA.org files a complaint with federal regulators over shoemaker’s deceptive made in the USA claims.
The Fashion Law
Over the years, TINA.org has found several shoe brands running afoul of the FTC’s Made in USA standard.