CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Move et al. v. New Cibo Vita, LLC
25-cv-4148, D.N.J.
(May 2025)
Nature’s Garden Probiotic Strawberry Yoggies and Nature’s Garden Probiotic Mixed Berry Yoggies
Falsely marketing that products contain 2 billion probiotic cultures and no artificial ingredients when they contain less probiotics than advertised and artificial ingredients
Falsely marketing products as healthy when they contain excessive amounts of added sugar and saturated fat
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg