![](https://truthinadvertising.org/wp-content/uploads/2024/06/HelloFresh-featured-image.png)
Confession: I Fell for HelloFresh’s ‘Free Breakfast’
A reminder to be careful about ad claims that may seem too good to be true.
November 2014: Plaintiffs voluntarily dismissed the lawsuit because General Mills agreed to remove the 100% Natural claims from products containing unnatural ingredients. (Janney et al v. General Mills, Case No. 12-cv-03919, N. D. CA.). This labeling change also led to the voluntary dismissal of three other lawsuits:
March 2014: A federal dismissed the unjust enrichment claims in this lawsuit. The remaining claims – including the false advertising claims – move forward. To read the full decision and learn more about the continuing claims, click here.
June 2013: Plaintiffs amended a class-action lawsuit (which was originally filed in 2012) against General Mills. Specifically, the complaint alleges that the company deceptively markets its Nature Valley products – including Nature Valley Chewy Trail Mix Dark Chocolate & Nut Granola Bars, Nature Valley Peanut Butter Granola Thins, Nature Valley Chewy Trail Mix Fruit & Nut Granola Bars, Nature Valley Sweet & Salty Nut Cashew Granola Bars, and Nature Valley Dark Chocolate and Peanut Butter Granola Thins– as “natural” when they actually contain non-natural, highly processed ingredients. (Janney et al v. General Mills, Case No. 12-cv-03919, N. D. CA.).
For more information about other class-action lawsuits against General Mills and TINA.org’s coverage of the company, click here.
A reminder to be careful about ad claims that may seem too good to be true.
The bottom line? Toothpaste tubes aren’t generally getting recycled.
Lawsuits allege products contain ingredients harmful to coral reefs and marine life.
TINA.org explores the divide between the marketing and the science.
Company walks back composting claim following TINA.org inquiry sparked by self-regulatory ad challenge.