CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
In February 2019, a class-action lawsuit was filed against North Dallas Honey Company for allegedly falsely advertising that Nature Nate’s 100% Pure Raw and Unfiltered Honey is pure and raw when, according to the complaint, such claims are not true because the honey has been heated to high temperatures that break down the enzymes in raw honey. (Pierce et al v. North Dallas Honey Company, Case No. 19-cv-410, N. D. TX.)
A rash of lawsuits allege companies are misleading consumers.
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