With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
my/mo Mochi Vanilla Ice Cream
January 2020: This case was voluntarily dismissed for undisclosed reasons. Click here and here to read each named plaintiff’s notice of voluntary dismissal.
December 2019: A class-action lawsuit was filed against The Mochi Ice Cream Company for allegedly misleadingly marketing that my/mo mochi vanilla ice creams are flavored with vanilla beans when, according to the complaint, the ingredients list shows that the ice creams contain unspecified “natural flavor.” In addition, plaintiffs claim that the ground vanilla beans in the ice creams do not add any flavor. (Plaintiffs filed an amended complaint in January 2020.) (Louis et al v. The Mochi Ice Cream Co., Case No. 19-cv-11242, S.D.N.Y.)
For more of TINA.org’s coverage of the marketing of vanilla products, click here.
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