Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In November 2018, a class-action lawsuit was filed against Mount Ida College in Massachusetts for allegedly misleadingly representing itself as a “viable institution” by, among other things, continuing to advertise the school and its available scholarships to incoming and prospective students for the 2018-2019 school year without disclosing that the school was facing financial difficulties and abruptly closed in May 2018. (Squeri et al v. Mount Ida College et al, Case No. 18-cv-12438, D. Mass.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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