
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
In November 2018, a class-action lawsuit was filed against Mount Ida College in Massachusetts for allegedly misleadingly representing itself as a “viable institution” by, among other things, continuing to advertise the school and its available scholarships to incoming and prospective students for the 2018-2019 school year without disclosing that the school was facing financial difficulties and abruptly closed in May 2018. (Squeri et al v. Mount Ida College et al, Case No. 18-cv-12438, D. Mass.)
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
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