With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
Mosseri et al. v. Miracle Moo, Inc.
24-cv-3414, S.D.N.Y.
(May 2024)
Miracle Moo bovine colostrum dietary supplements
Falsely marketing products as having “scientific validation,” being “powered by science,” and being “clinically dosed” to provide various health benefits – including enhancing immunity, fortifying the gut, easing digestive discomfort, inducing hair growth, and enhancing muscle repair – when none of the advertised health benefits have been scientifically proven
Making improper disease-treatment claims without including FDA-required disclosures
Settled and dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
TINA.org and other consumer advocates file comment with FTC.
New book explores why MLMs are often associated with harmful outcomes – and what can be done about it.
Marketing and reality are not in sync.
New study opens the floodgates to class-action litigation.
Agency alleges MLM misled recruits about earnings, pressured distributors to buy products and encouraged fake retail sales.