CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Larsen et al. v. Mindvalley Inc.
26-cv-2426, E.D.N.Y.
(April 2026)
Tiongson et al. v. Mindvalley Inc.
26-cv-1270, D.N.J.
(Feb. 2026)
Mindvalley subscriptions
Failing to adequately disclose the terms of subscriptions
Advertising a “100% risk-free” 15-day trial that is easy to cancel for a full refund when the company makes it difficult to cancel the trials and refuses to refund consumers
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg