Most Deceptive Ads of 2025
Here were some of the worst ads TINA.org investigated this year.
Mikimoto Pearls
Case Name (Date)
Lee et al. v Mikimoto (America) Co. Ltd.
22-cv-1923, S.D.N.Y.
(March 2022)
Product/Service
Mikimoto pearls
Allegations
Misrepresenting the quality of pearls when the thickness of nacre (pearl layer) does not meet minimum standards endorsed by jewelers and professional gemologists
Status
Pending
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