
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
Allen et al. v. Mielle Organics, LLC
25-cv-342, C.D. Cal.
(Feb. 2025)
Mielle’s Rosemary Mint Scalp & Hair Strengthening Oils
Falsely marketing that products combat dandruff, increase blood circulation to the scalp, cause faster and thicker hair growth, and provide anti-inflammatory and anti-fungal benefits when none of the ingredients are capable of providing such benefits
Falsely marketing products as natural when they contain synthetic chemicals
Falsely marketing products as made in the USA when they contain ingredients that come from outside of the United States
Pending
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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