Pizza Hut’s $10 Large Pizza
Breaking down the fine print of this March Madness commercial.
In August 2019, a class-action lawsuit was filed against Indochino Apparel for allegedly deceptively advertising sales on men’s clothing – including made-to-measure suits, tuxedos, blazers, vests, and pants – by comparing a “sale” price to a false reference price. According to the complaint, the clothing is regularly sold at the sale price and rarely, if ever, sold at the reference price. (Freeman et al v. Indochino Apparel, Inc. and Indochino Apparel (US), Inc., Case No. 19-cv-4539, N. D. CA.)
For more of TINA.org’s coverage of fictitious pricing, click here.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.