Inscents Waterfall
A cascade of deceptive marketing issues.
In May 2014, a judge approved a settlement to a class-action lawsuit against McCormick & Schmick’s Seafood Restaurants. The complaint, which was originally filed in 2012, alleged that the restaurant claims certain menu items contain “Kobe” beef (beef from the “Wagyu” bloodline of cattle from the Kobe region of Japan) when they actually do not contain Kobe beef. According to the settlement terms, class members with proof of purchase may receive a $15 comp card that can be used at one of the McCormick & Schmick Restaurant and class members without proof of purchase may receive a $10 comp card that can be used at any McCormick & Schmick Restaurant. In addition, the restaurants will refer to the menu items as containing “American Kobe Style” beef. For more information, go to classaction.kccllc.net. (Flannery et al v. McCormick & Schmick’s Seafood Restaurants, Inc., McCormick & Schmick Restaurant Corp, Landry’s Restaurants, Inc., and Does 1-100, Case No. BC487942, Superior Court for the State of California, County of Los Angeles.).
For more information about other class-action lawsuits regarding Kobe beef and TINA.org’s coverage of the issue, click here.
A cascade of deceptive marketing issues.
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