A Brand Story
Be wary of questionable and deceptive claims in origin stories.
May 2018: The Seventh Circuit Court of Appeals affirmed the dismissal.
July 2017: The named plaintiffs filed a Notice of Appeal.
June 2017: The Court dismissed the lawsuit When a complaint is dismissed with prejudice, it cannot be refiled.
November 2016: Plaintiffs filed an amended complaint.
September 2016: A class-action lawsuit was filed against Massage Envy for allegedly deceptively offering one-hour massages when the massages actually only last fifty minutes and the remaining ten minutes is filled with other activities, including client interviews. (Haywood et al v. Massage Envy Franchising, LLC, Case No. 16-cv-1087, S.D. Ill.)
Be wary of questionable and deceptive claims in origin stories.
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