There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Shaffee et al. v. Oral Essentials, Inc.
23-cv-8788, E.D.N.Y.
(Nov. 2023)
Lumineux Whitening Strips
Misleadingly marketing that products whiten teeth within 30 minutes when they do not noticeably whiten teeth after one 30-minute application and do not stay on teeth for a 30-minute treatment
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.