Phoebe Gates’s Startup Phia Was Just Accused of ‘Cookie Stuffing.’ Here’s What Happens Next
Esther Lian, Inc.com
Nelson et al. v. Lume Deodorant, LLC
23-cv-3629, E.D.N.Y.
(May 2023)
Lume deodorant
Misleadingly marketing products as “clinically proven to block body odor all day, and continue to control odor for 72 hours” when the scientific evidence the company relies on to make such claims does not support the assertion
Misleadingly marketing products as “aluminum free” when aluminum is not found in any deodorants
Pending
Esther Lian, Inc.com
Georgia Fearn, Inc.com
Lawsuits attempt to clear the air.
These “waterless” beauty products contain some surprising ingredients.
Rags-to-riches stories on repeat.