CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Nelson et al. v. Lume Deodorant, LLC
23-cv-3629, E.D.N.Y.
(May 2023)
Lume deodorant
Misleadingly marketing products as “clinically proven to block body odor all day, and continue to control odor for 72 hours” when the scientific evidence the company relies on to make such claims does not support the assertion
Misleadingly marketing products as “aluminum free” when aluminum is not found in any deodorants
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg