CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Lululemon’s Be Planet Campaign
Case Name (Date)
Gyani et al. v. Lululemon Athletica Inc. et al.
24-cv-22651, S.D. Fla.
(July 2024)
Product/Service
Lululemon clothing
Allegations
Falsely marketing that the company will become more sustainable and minimize its environmental impact when the company’s actions and products harm the environment
Status
Dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
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