How Ethos Sold Wall Street on AI While Powering an Analog Boiler Room
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Loft and Lou & Grey
Case Name (Date)
Merrick et al. v. Premium Brands Opco LLC
25-cv-2291, W.D. Wash.
(Nov. 2025)
Product/Service
Loft and Lou & Grey merchandise
Allegations
Falsely advertising discounts off of artificially inflated reference prices and as available for a limited time
Falsely advertising that consumers who make a purchase get free products when they do not get items for free because they are charged an artificially inflated reference price for the first item
Status
Pending
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